Plain-English definition
What MCP (Model Context Protocol) means.
Model Context Protocol is an open standard that gives AI assistants like Claude structured access to external tools and data. Instead of copying data into a chat window, MCP lets the AI query your business systems directly - pulling job data, revenue reports, customer records, and more through a controlled, safe interface. Rowvyn built an open-source MCP server for ServiceTitan with 467 tools across 15 business domains.
Why operators care
Where it shows up in the business.
MCP turns AI assistants from general-purpose chatbots into tools that understand your specific business data. This means you can ask real operational questions and get answers drawn from your actual systems.