Plain-English definition
What Close Rate means.
Close rate measures how often your sales process turns a lead or estimate into actual revenue. If your team gives 100 estimates and 46 become jobs, your close rate is 46%. Tracking close rate by technician, service type, or time period reveals where the sales process is strong and where opportunities are being lost.
Why operators care
Where it shows up in the business.
Most service businesses do not know their close rate because the data is buried in their field service software. Surfacing this number can reveal hundreds of thousands of dollars in unsold pipeline that is sitting in the system, invisible.