Plain-English definition
What Business Intelligence (BI) means.
Business intelligence turns raw data into dashboards, reports, and insights that help you understand what is happening in your business. BI tools like Metabase, Tableau, or Power BI connect to your data and present it visually so patterns become obvious. Good BI answers questions like: which technicians close the most revenue, where is the sales pipeline leaking, and which services are most profitable.
Why operators care
Where it shows up in the business.
Most SMBs have the data they need to make better decisions but no way to see it clearly. BI gives you the visibility to stop guessing and start managing with real numbers.