Built by someone who's been in the weeds.
Montrell Cruse built Rowvyn after seeing how much money and momentum small businesses lose when their tools, data, and daily workflows never quite line up.
"When you work with Rowvyn, you work with me - and I don't stop until the thing actually works."
From family HVAC to tooling-first consulting.
Rowvyn started in the weeds, not in a pitch deck. Montrell Cruse was helping a family HVAC company untangle the mess that happens when a business grows faster than its systems do.
The work started with reporting. Then it became the data behind the reports. Then it became custom software because the off-the-shelf tools kept getting in the way.
Once the numbers were visible, the business found more than $1M in hidden revenue sitting in plain sight. That was the moment Rowvyn became more than BI consulting. The real problem was tooling, process, and intelligence working separately when they should have been one system.
Today Montrell works as a BI Analyst for the State of Arizona by day and builds Rowvyn for small businesses that need sharper tools, clearer data, and less operational drag.
What Rowvyn brings to the table.
Dashboards & Reporting
Data Infrastructure & Pipelines
Custom Software & Internal Tools
AI Integration & Automation
Shipped 2 apps to the App Store
Built a custom integration platform for a home services company