Definition

API Integration

Connecting two software systems so they can share data automatically through their programming interfaces.

Explained

What is API Integration?

An API (Application Programming Interface) is a set of rules that lets software systems talk to each other. An API integration connects two or more of your business tools so data flows between them without manual work. For example, connecting ServiceTitan to QuickBooks so invoices sync automatically, or connecting your CRM to your email tool so new leads trigger follow-up sequences.

Why It Matters

Why this matters for SMBs.

Without integrations, your team is the integration - copying data between systems, updating records manually, and hoping nothing falls through the cracks. API integrations eliminate that busywork and reduce errors.

Related Terms

Keep learning.

Data Pipeline

An automated process that moves data from one system to another, transforming it along the way.

SaaS (Software as a Service)

Software you rent monthly instead of owning, typically accessed through a web browser.

Webhook

An automated message sent from one application to another when a specific event occurs.

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